A New Way to Bag Checked Luggage Fees

Would you shelve your favorite piece of luggage and instead use a bag plastered with advertisements if it meant you didn’t have to pay airlines’ checked bag fees anymore?

It’s an intriguing idea, especially for families and frequent travelers who spend several hundreds of dollars a year merely to hand off their luggage before a flight. A former Continental Airlines flight attendant dreamed up this concept, in which you’re paid to use a piece of luggage that’s enveloped in an ad for the U.S. Army or an upcoming Hollywood blockbuster or another big brand.

“A family wants to travel to Disney World and it will cost them $250 in baggage fees, and that makes a dent in their budget,” creator Gary German told TODAY.com. “I want to alleviate that.”

Participants sign up on the website of German’s company, Orion Travel Tech of Celebration, Florida, which is waiving the $19.99 sign-up fee for the first 1 million people. Beginning in February, participants will receive two pieces of wheeled luggage in the mail — a 21-inch carry-on and an expandable, 25-inch checked bag. The bags are made of hard-back plastic, and each bag will have a non-removable advertisement molded directly into it.

Each time you travel and check the bag, Orion will deposit a roundtrip fee of $50 on a special gift card that can only be used to pay for checked luggage fees at your airport check-in counter.

The brands advertising on the bags haven’t been announced yet, but Orion’s website is showing samples with logos from Verizon, General Motors — and how’s this for irony? — Southwest Airlines! German said participants will get to choose which ad is on their luggage.

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“Most people have corporate logos on their luggage now and they’re not getting paid for it,” German said.

He’s got a point. People have had advertisements on their luggage for years. Remember the now-vintage luggage labels that travelers used to stick on their steamer trunks and suitcases to brag about where they’d been? Surprise — they were brilliant advertisements for hotels, ski resorts and tourism destinations.

Plus, ads are plastered all over airports as it is, so what are a few more?

Today.com reports that the suitcases will come with a few fun extras, including airport lounge access and a tampering alert system to warn you if someone breaks into your bag.

Weigh in: Would you carry advertising-covered luggage if it meant you didn’t have to pay checked bag fees?