Delta Upgrades Coach Meals

If the way to a traveler’s heart is through his stomach, Delta may be getting a leg up on American and United in the highly competitive transcon market.

On its flights between New York and Los Angeles, San Francisco, and Seattle, Delta is now serving meals from Luvo, “all made with natural ingredients, no added trans-fats, and hormone and antibiotic-free proteins.” Each flight features a choice of two of the following Luvo wraps:

• Luvo Quinoa Crunch Wrap (360 calories) – Fresh crunchy vegetables, quinoa, avocado, edamame hummus, black rice and bean salad in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie
• Luvo Grilled Chicken Wrap (400 calories) – Spiced grilled chicken, crisp romaine lettuce, avocado, cherry tomato, vegan herb aioli, in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie
• Luvo Roast Turkey & Havarti Wrap (440 calories) – Sliced roast turkey breast, havarti cheese, black rice and bean salad, arugula, edamame hummus in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie

The wraps are priced at $9.49 for coach passengers, but are free for Economy Comfort customers.

Perhaps even more appetizing than the Luvo offerings is the tweet by mega-restaurateur Danny Meyer intimating that Delta has been evaluating menu items from his New York barbeque restaurant, Blue Smoke, and that they are “coming down taste-testing homestretch.”

No official word yet from Delta regarding which flights might feature Meyers’ barbeque, but it sure looks like more good news for Delta’s gastronomically inclined customers.

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For travelers whose taste runs more to miles than to meals, however, Delta is still the laggard on the transcon routes. American and United both launched bonus-mile promotions this month for their transcon services. If Delta wants to stay in the race, it would do well to add bonus miles to its menu also.  

Reader Reality Check

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This article originally appeared on FrequentFlier.com.