Good Ol’ Hilton Is Back with the Double Points

Hilton’s promotions are rarely the industry’s most generous. In fact, the company has settled into somewhat of a marketing rut with its continuous string of middling double-points offers. But what it lacks in imagination and generosity, it makes up for in intensity. I can’t remember a single week during the past two years when a Hilton stay would not have earned at least that modest bonus.

And the beat goes on …

Offer Details

Between September 1 and December 31, Honors members will earn double points for every qualifying stay. The same as they did between May 1 and August 31. And so on before that.

There’s a new kicker added for Diamond members: They’ll earn 10,000 bonus points for every 10 nights, up to a maximum of 50,000 points after 50 nights.

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Deal or No Deal

Double points might be thought of as the minimum bonus required for an offer to be worthy of being called a promotion. Anything less would be met with disappointment or derision by loyalty-program members. It’s better than nothing, but hardly an excitement-generator.

But again, Hilton’s sheer consistency in keeping the earning rate even modestly elevated is a plus for the program.

Note that Hilton’s 500-point bonus for bookings made via the Honors mobile app will remain in effect through the end of 2017, and is combinable with this promotion. Every little bit helps, right?

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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

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