For Hyatt Credit Card Holders: a 10% Discount on Awards

How can a travel-rewards credit card add value not just to the card itself but to the program it’s affiliated with as well?

One sure-fire way is to give cardholders a discount on awards. The Citi AAdvantage credit cards have been doing it for years, offering a rotating list of award flights available for between 10 and 30 percent fewer miles. In that case, the discounts are a permanent feature of the cards.

Hyatt has taken a slightly different approach with its Hyatt Credit Card, offering cardholders a rebate on awards in 2015 and 2016. The award sale was promoted as a limited-time offer, rather than a permanent card perk.

Whatever you call it, it’s back again for 2017.

Offer Details

Between June 1 and September 5, World of Hyatt members who hold the program-linked Hyatt credit card will receive a 10 percent rebate on all points redeemed for free nights, Points + Cash stays, room upgrades, and dining and spa services consumed during the promotion period.

Registration is required, and must be completed by June 30.

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Deal or No Deal

With its industry-lagging footprint (just 600 hotels), and a newly redesigned program that has been mostly received with indifference or downright scorn, Hyatt sorely needs a win with travelers.

Anything that makes loyalty points go further increases their value, a welcome exception to the larger trend of points’ long-term devaluation. This award sale does exactly that. It may not be a home run, but it’s a solid double.

Hyatt would be smart to take the next step and formalize the discount as a permanent feature of the card. That would help make the World of Hyatt a better place.

Reader Reality Check

What’s your take on the new World of Hyatt?

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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

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