Southwest Doubles Frequent Flyer Awards on All Flights

Double frequent flyer credits. On all routes. From Southwest.

That’s a combination you don’t often see. In this era of micro-targeted marketing, systemwide airline promotions are rare. (Too inefficient.) And Southwest in particular has never been aggressive with its Rapid Rewards promotions. (Too expensive.)

But it’s a sign of these desperate times that one of the industry’s most profitable players is offering a bonus across its entire flight network.

Offer Details

Between April 7 and May 26, Rapid Rewards members will earn double credits on all Southwest flights booked on Southwest’s website.

Business Select tickets earn 2.25 credits for flights less than 750 miles, three credits for flights 750 miles or more.

New reservations only. Registration is required.

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Deal or No Deal

With the bonus, a round-trip Southwest flight earns four credits, and a free ticket is earned after four round-trips. Business Select customers earn more, and receive a free ticket even faster.

This promotion is generous, comprehensive, and refreshingly free of caveats and restrictions.

The only complaint about the offer is that it’s not in effect longer.

Reader Reality Check

This looks like a no-brainer to me. Any naysayers out there? If you’re not already a Southwest customer, is the bonus enough to influence you to book Southwest over a full-service carrier like American or United?