Should You Book a Trip on Travel Tuesday?

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In recent years, travel providers have attempted to ride the consumerist tailwinds of Black Friday and Cyber Monday with a shopping day all their own: Travel Tuesday. Observed on the Tuesday after Thanksgiving (also the charitable day of Giving Tuesday, for what it’s worth), Travel Tuesday aims to sling travel deals with the same sort of once-a-year urgency as its more established holiday-shopping counterparts. But, is it actually worth participating?

First, one quick note: This day is not to be confused with the year-round hashtag #TravelTuesday, a longtime social media mainstay more focused on sharing photos, stories, and other travel information (and sometimes deals) online. The Travel Tuesday we’re discussing here is strictly about the post-Thanksgiving day for deals.

Travel Tuesday only arrived on the scene around 2017, but since then airlines and major travel providers like Orbitz, Travelocity, and CheapTickets have joined in. Those are established ticket sites, but are there actually good deals compared to the rest of the year, or is it just another marketing pitch?

The Psychology of Travel Tuesday and Other Shopping Holidays

Shopping holidays like Travel Tuesday, Cyber Monday, and Prime Day exist for one simple purpose: To persuade people to spend money they would not otherwise spend. That’s not to say there aren’t good deals—there usually are. But the goal is to hook you with a good deal for something you already want in the hopes you’ll buy a few things you didn’t want, too.

“The key to sales is that people think they’re getting something,” Robert Schindler, a professor of marketing at the Rutgers School of Business Camden, told Vox. “And so it’s in the interest of the [seller] to reinforce that idea that this is a gift to customers.”

The added urgency of a finite purchasing window compounds the issue because it limits our ability to comparison shop. If you weren’t thinking of buying something but suddenly you’re staring at it for a pretty good price, it’s hard to know if the deal is truly too good to pass up. FOMO (fear of missing out) takes over, and suddenly you’ve bought something you don’t need and didn’t budget for.

Of course, there’s a difference between buying consumer goods and booking travel. It’s much easier to impulse-buy a rice cooker than a trip to Paris; the latter of which requires multiple purchases (hotel, airfare, etc.) and at least some logistical planning. But in either case, the psychology is the same: You may not really have the budget for a trip to Paris, but you’ve always wanted to go! And look how cheap the airfare is! And … **click.** Bon voyage.

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Two Tips for Getting the Most Out of Travel Tuesday

You may be wondering if Travel Tuesday really out performs its famous predecessors, Black Friday and Cyber Monday, when it comes to flights. While Travel Tuesday is not a guaranteed savings slam dunk, according to Skyscanner it does have an edge when it comes to cheap airline deals. 

“Why the spike on Travel Tuesday? By then, most people have their holiday plans set, and after a shopping marathon from Black Friday through Cyber Monday, they might not be thinking of next year’s trips,” says Laura Lindsay, Global Travel Trends Expert with Skyscanner, “This lull is when airlines and hotels swoop in with tempting travel deals and offers to get folks planning their next adventure.”

That is to say, there are deals out there for travelers with the patience to find them. So how can you take advantage? Here are two tips for getting the most out of Travel Tuesday.

First of all, focus. If you are planning a trip, focus on that trip and that trip only, ignoring the rush of the deal. If there are no deals for trips you’ve planned or budgeted, move along. However, some level of flexibility in your travel plans can maximize potential savings. If you have wiggle room in your travel dates, try browsing flights with Skyscanner’s Flexible Date Search or Google Flights Explore function. Both features allow travelers to search for the best deals to a destination within a given range of months. For example, a Google Flights search for a 1-week trip to Miami in February may yield deals that would otherwise be hidden by a specific date search.

This leads us to the second tip: Prepare. If you have a trip you want to take, or even a list of destinations and time periods you would consider, start tracking prices ahead of time. This allows you to develop a baseline for a good deal so you’ll know one when you see one. “Travel deals for Black Friday, Cyber Monday and Travel Tuesday are not as straightforward as sales on TVs and clothes,” says Lindsay, “There can be huge savings, but not all flights have the same discounts.” As SmarterTravel readers no doubt know, this is good practice any time you’re traveling, but especially when navigating the hype and noise of Travel Tuesday.

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