Members of Virgin America’s Elevate program can now earn points for stays at Joie de Vivre hotels, a collection of California boutique properties.
To earn Elevate points—one per dollar spent—travelers must also be members of the hotel’s Joy of Life Club and indicate Elevate as their earning preference. But through December, as a launch promotion, hotel guests can earn both Elevate points and Joy of Life points for the same stays.
The press release characterizes the hotel group as follows: “San Francisco-based Joie de Vivre is the second largest independent boutique hotel company in the U.S. and manages the largest boutique hotel collection in California.” What that amounts to, though, is just 33 hotels, paltry by the standards of the major hotel chains.
Naysayers will knock the latest addition to Elevate as more style than substance. That’s true in part. But Elevate already partners with Hilton—the multi-brand behemoth with thousands of properties worldwide—and another boutique hotel collection, the Morgan Hotel Group. That’s a significant number of hotel choices for members of a program as small as Virgin America’s.
And the Joie de Vivre collection makes up in personality what it lacks in size and scope. While not on the must-stay lists of the average business traveler, such hotels as the Ventana Inn & Spa in Big Sur and the Hotel Erwin in Venice are a welcome relief from the cookie-cutter hotels that have done so much to homogenize the travel experience.
Who said an airline loyalty program can’t have style?
This article originally appeared on FrequentFlier.com.
We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.
Related
Top Fares From
Today's Top Travel Deals
Brought to you by ShermansTravel
Greece: 9-Night Vacation, Incl. Meteora &...
Exoticca
vacation $2099+New Year Sale: Luxe, 9-Nt Alaska...
Oceania Cruises
cruise $3599+Ohio: Daily Car Rentals from Cincinnati
85OFF.com
Car Rental $19+